Simply put, SEO (Search Engine Optimisation) is the process of pushing websites up the search engine results pages, helping people to find your site. SEO works using two effective methods.
On page SEO: This involves looking at how your site is built, including its structure and coding. Top SEO strategies will work out if there’s anything you can do differently on your pages to get more of the right traffic through the door.
Off page SEO: This deals with the more complex areas, including click through rates, bounce rates and engagement. Backlinks also form another powerful strategy which involves other sites putting a link to yours on their pages.
Keyword research forms an important part of any good SEO strategy, looking at where you can rank better for words and phrases being used in search engines by your potential customers. By improving your ranking through robust SEO techniques, it means that those visitors coming to your site will hopefully have been searching for products or services similar to those you offer.
The higher your site ranks for relevant keywords, the easier your potential customers will find you.
5 Benefits of SEO
Rank higher in search engines
Improve how many of your site’s pages are listed in search engines
Increase the volume of traffic coming to your pages
Increase the quality of visitors
Get more leads, sales and conversions, increasing your profits
How to Get Started – Free SEO Review Pack
The first step is to get an SEO health check on your site. This is something I offer via 100% free SEO review packs. We’ll take a look at your site and collect some in-depth data including competitor SEO, keyword research and your on-page health. There’s absolutely no pressure to commit – feel free to ask questions about the data and get suggestions about the best strategy for your site. If you want to proceed, just let me know.